MainStreet Stories

Silver City “Strand”

This unique placemaking project addresses three streetscapes connecting Silver City’s main downtown street to their central recreational resource, The Big Ditch. Employing multiple temporary and permanent tactics, the project will create seasonal vending space for local artisans and performers, while strengthening sense of place with interpretive murals, lighting, and seating.…

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Tucumcari Great Blocks Breezeways

The renovations of two breezeways located within Tucumcari’s Great Blocks on Main Street project area will maintain momentum for the larger streetscape and infrastructure improvements project while providing valuable outdoor public space in the downtown. Major improvements focus on themes central to Tucumcari’s history and culture, including the railroad, agriculture,…

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Red Willow Farm, Taos Pueblo

As part of the Frontier and Native American Communities Initiative through New Mexico MainStreet, Taos Pueblo and the Red Willow Farm guided the development of a phased conceptual plan for this important agro-ecology and community wellness hub. This project will create a year-round arts, crafts, and local food vendor/demonstration area…

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Raton Great Blocks Placemaking Installations and Great Blocks on Main Street

As part of the educational content for New Mexico MainStreets Summer Leadership Network Meeting in 2018, Raton MainStreet and the City of Raton worked with NMMS technical assistance to develop designs for multiple placemaking installations, including a 3D “floating” crosswalk, wayfinding footprints, painted games, and portable benches/planters made out of…

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Silver City Polaris Parklet

This exciting partnership between a local business owner and Silver City MainStreet will result in an improved streetscape, public art display, and a public parklet for events and daily use. The streetscape improvements include slope stabilization, low-water use plantings and improved pedestrian access, and were completed in 2018, thanks to…

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Lovington MainStreet Wayfinding Signage and Plan

Lovington MainStreet is collaborating with the City of Lovington to develop design and an implementation plan for wayfinding signage downtown. The signage will convey the importance and evolution of the energy industry to Lovington, and will include gateway and directional signage. Our team is also evaluating opportunities to integrate interactive…

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Ex Novo Brewyard, Corrales MainStreet

An exemplary example of a public/private partnership created through the MainStreet approach, the design for the new Ex Novo Brewyard in Corrales creates a unique and valuable “third space.” Proposed improvements included recommendations for the newly renovated tap room patio and for phased development of a “brewyard” with vendor space,…

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Dolores Huerta Gateway Park, South Valley MainStreet

The Dolores Huerta Gateway Park serves as an important gathering space for community members as well as a key placemaking site for the La Familia Growers Market, the La Familia Growers Market Harvest Festival, and the I Love the South Valley Because Art Exhibit and future Art Crawl. The community…

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Deming Gateway Paver Inlay

Deming MainStreet, the City of Deming and local muralist Jesse Kriegle collaborated in the conceptual design for a “gateway” paver inlay at the intersection of Gold and Spruce Streets. The inlaid design, along with a colored concrete pavement will feature Mimbres inspired artwork, creating a sense of arrival at the…

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Clovis Parking Park

Clovis MainStreet and Curry County guided the development of a schematic design for a hybrid parking lot/park in downtown Clovis. The new “parking park” will create much needed vehicle storage space for the expanded County Judicial Complex and the adjacent library, while also providing valuable green open space in the…

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Cimarron Frontier Communities Initiative – Streetscape Improvements

Through the Frontier Communities Initiative of the New Mexico MainStreet Program, the Cimarron community has developed a proposal for targeted improvements to their downtown streetscape. Project goals are to improve public open space and accessibility for residents and attract additional visitors. This project advances the New Town portion of the…

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Red Ball Café Streetscape Improvements, Barelas

Targeted improvements to a historic icon in Barelas expand the café’s opportunity to serve the community, while simultaneously enhancing the character and safety of the 4th St. streetscape. Funded by a New Mexico Gas Company grant, improvements include repainting the sidewalk in the Barelas characteristic red/blue and white/blue checkers to…

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New Mexico MainStreet Announces Six Communities Awarded Funding for Façade Squad & Placemaking Projects

New Mexico MainStreet (NMMS) announced their partnership with New Mexico Gas Company for local MainStreet design initiative projects. New Mexico Gas generously matched NMMS's technical assistance with $40,000 in seed funding. Congratulations Artesia MainStreet, Downtown Las Cruces Partnership, Raton Mainstreet, Barelas Mainstreet, Clovis MainStreet, and MainStreet de Las Vegas! Read more.

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‘Tis the Season to Look. Buy. Give. Shop MainStreet

New Mexico MainStreet (NMMS) kicked off the annual "Shop MainStreet" Campaign to help local communities develop Shop Local strategies to bring more people downtown for the holidays. Shop MainStreet builds awareness of the quality services and retail businesses in New Mexico’s MainStreet districts. We know that dollars spent with locally-owned businesses recirculate…

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Voices from New Mexico MainStreet

Those who work in MainStreet know it can be a challenge to answer the question "what does MainStreet do?" Executive Directors and Board Members have crafted their “elevator” pitch to summarize a large and multifaceted approach in just a few short sentences.  New Mexico MainStreet (NMMS) developed a series of…

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Focus on New Mexico Advocacy

National article on Main Street Advocacy features a Focus On: New Mexico Advocacy that highlights the work of New Mexico MainStreet, New Mexico Resiliency Alliance and the New Mexico Coalition of Main Street Communities on legislative issues. Advocacy is important to MainStreet organizations as their work is affected by government…

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Historic Icon in Barelas Keeps Community’s Cultural Traditions Alive

Barelas MainStreet is working to honor the legacy of B. Ruppe’s drugstore, New Mexico’s oldest drugstore and a center for traditional healing. They are raising funds to support and preserve the traditional healing practices of the community through training the next generation of traditional healers, providing wellness services to the…

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Power of Community Shines through in Mountainair

The community of Mountainair has been working to transform a vacant lot in the town into a cohesive and walkable space connecting the Salinas Pueblo Missions National Monument Visitor Center, the Shaffer Hotel and the commercial district along Broadway (US 60). NMMS worked with the community to develop a Revitalization Plan and conceptual…

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Creating Thriving Places – Raton’s Historic First Street

Raton’s participation in Great Blocks on MainStreet drives an innovative redevelopment and creative placemaking project designed to catalyze three core blocks of the MainStreet District. The pilot-project addresses deficiencies identified in their Metropolitan Redevelopment Area (MRA) Plan, which cited failing public infrastructure dating from the early 1900s as a barrier…

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