Mission

Mission Statement
New Mexico MainStreet develops local capacity to engage people, rebuild places and grow the entrepreneurial, creative and business environment resulting in economically thriving downtowns, greater business and employment opportunities and a higher quality of life.

Four Point Approach
New Mexico MainStreet uses a community-driven revitalization process that brings stakeholders from all sectors together, engaging them as proactive participants in implementing the comprehensive goals of The Main Street Four-Point Approach®. The four areas – Economic Vitality, Promotion, Organization, and Design – support the overarching vision for the district and the district’s economic strategies to transform the downtown.

Our Strategies
New Mexico MainStreet has adopted the following strategies in partnership with local organizations to implement community economic development goals to transform downtown.

Build Capacity for Local Economic Revitalization and Redevelopment
Develop local leadership and capacity to implement projects and initiatives that accelerate community-appropriate economic growth and revitalization through the Main Street Four-Point Approach®.

Enhance the Entrepreneurial and Creative Economy
Build on the existing commercial base, arts, culture, advanced technology and creative assets in New Mexico MainStreet communities, support entrepreneurial and creative endeavors through assessment, education, planning, and collaboration.

Create Thriving Places
Increase economic viability through revitalization and creative placemaking to transform our downtowns, squares and villages to help them reach their full potential through great public spaces, buildings, streets and pedestrian areas.