January 15, 2026
After eleven years of serving her beloved hometown as Raton MainStreet’s Executive Director, Brenda Ferri passed the baton to Patricia Duran at the end of 2025. Brenda joins Raton Public Services, the city’s electric utility company, this year and is excited to grow her career in her community. Raton has…
November 17, 2025
Jump to:About ✦ Events ✦ Small Business Saturday ✦ N.M. Resources ✦ Convince Me ✦ Social Graphics ✦ Past Campaigns About Choose MainStreet An initiative of New Mexico MainStreet (NMMS), Choose MainStreet aims to inspire New Mexicans and tourists to shop, eat, and play in MainStreet and Arts & Cultural…
October 16, 2025
On October 15, 2025 at the Institute in Alamogordo, NM MainStreet (NMMS) honored the program’s past, four decades of community economic development in New Mexico, and recognized people and projects that exemplify excellence in the state’s 32 MainStreet districts. The Excellence Awards were based on nominations from the MainStreet network…
January 16, 2025
New Mexico MainStreet is an asset-based community economic development program of the New Mexico Economic Development Department dedicated to fostering economic development in the state by supporting local MainStreet organizations, affiliates, and local government partners in their revitalization work in downtowns and traditional neighborhood commercial corridors. The Program provides resources,…
June 20, 2024
Eduardo Served as NMMS’s Organization and Leadership Development Revitalization Specialist for 12 Years Eduardo Martinez has been engaged with the New Mexico MainStreet (NMMS) program since 2011 when he presented at the Santa Fe Winter Conference on engaging youth and people of color, relating to that year’s theme of diversity…
March 13, 2024
Since 2018, Rhea Serna has impacted nearly every affiliated community as New Mexico MainStreet’s (NMMS) Property Redevelopment Revitalization Specialist. As of March 20, 2024, she’ll be taking her love of research and policy analysis to a new role as Program Evaluator for the Legislative Finance Committee (LFC) in the State…
November 7, 2023
Jump to: Choose MainStreet • Holiday Events • Tips to Boost Holiday Events • ResourcesSmall Business Saturday: Graphics • Sample Press ReleaseTop 10 Reasons to Shop MainStreet: Generic Graphics • Local GraphicsSocial Media Posts • Previous Shop MainStreet Resources About Choose MainStreet Choose MainStreet is an initiative of New Mexico…
July 27, 2023
Main Street America’s Main Street Approach™ is a time-tested framework used for community-driven revitalization. The Approach™ incorporates the four broad areas of Economic Vitality, Design, Organization, and Promotion (known as the Four Points) to implement Transformation Strategies. Work involving the Promotion Point positions the district as the hub of economic…
November 16, 2022
Small Business Saturday is November 26, 2022 Support local businesses on Small Business Saturday, Nov. 26, to make a big difference in the community! Small Business Saturday on Nov. 26 is a New Mexico Gross Receipts Tax Holiday. For this one day, the state suspends collection of gross receipts tax…
May 4, 2022
New Mexico is experiencing devastating wildfires across the state and these tragic events are negatively impacting communities. The state is working with local, state, federal, and tribal agencies to battle several wildfires, and you can help communities by using these resources to support fire relief efforts. Donate to Fire Relief…
